ENGAGE BLOG

Content Marketing for Small to Medium Businesses

Strategy: Alignment

“Measure twice, cut once.” - My dad You’re building a skyscraper. You start by spending money, and, as you build the floors higher, you start spending less money and then you start making money. You make more money the higher you go, and the sky is the limit. It...

Personae: Part 2

You talk with your spouse with a certain tone and inflection of voice. You have a certain pitch and focus on some subjects more than others. Talking to your boss, your tone, voice, and intent all change. Hit the bar later with your friends and it all changes again. We...

PERSONAE PART 1

Who is your customer? We see her every day. We talk with her, share a laugh, and hope she comes back. She makes us giddy when she shows up often, and fretful when she stays away. She’s the reason you’re in business. So who is she?  First things first: you’ll notice I...

Is Content Marketing a Match For Your Business?

Is Content Marketing Right for Your Business? SWOT it Out The bad news, first: if you, as a small businessperson, rush into Content Marketing without a strategy and start posting blogs with casual abandon, you’ll probably fail.  The good news? Once you have a...

To Blog or Not to Blog 

A blog is the classic vehicle for content marketing, and having one is as essential as having a Facebook page. It gives you the chance to talk to your customers as an ordinary person, free from the corporate veneer.  The key element, and the hardest part, is...

Facebook Survival Guide 3 of 3: Posting

Facebook is more than a social media platform. We spend 40 minutes a day looking at it. We get our news, community insights and entertainment from it. 1.7 billion people and 50 million small businesses use it, with a half million people signing up every day. Facebook...

Facebook Survival Guide 2 of 3: Targeting

Don’t even think of Facebook as a social network anymore. It’s an empire. Check this out: It has more than 1.7 billion monthly active users. That’s 40% of the world’s population. 1.1 billion of them check it every single day. The average North American spends 40...

FB Survival Guide 1 of 3: Decoding the Algorithm

There are 2 “Facebooks.” The first is the Facebook we click onto when we need to zone out for a few minutes and relax. It connects us with our friends and has become the world’s most popular time waster. That’s the feel-good, free side of Facebook. The other Facebook...

What is Content Marketing?

It’s gone from niche to mainstream in about 5 years, and Content Marketing is here to stay. Over 80% of companies do it to some degree. It increases customer loyalty, sky-rockets online traffic, and can be customized to tell any business story. It also costs around...